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555-1212.com Launches Directory Information Paid Subscription Service on the Internet

Small- to medium sized-businesses can reduce costs by using the Internet to look up phone numbers.

April 25, 20001 - San Francisco, Calif. -- 555-1212.com, Inc., a leading application service provider announced the launch of a new paid subscription service that will provide 555-1212.com Web site users with access to exclusive directory assistance databases. The 555-1212.com databases include data that comes from telephone companies that is not available on other online directory sites. The service will remain free for usage of up to 30 lookups a month.

Says Pamela Roussos, Chief Executive Officer for 555-1212.com, "Last fall we began offering a paid content model to our enterprise customers who saw value in having the most accurate data and wanted it quickly. Our small- to mid-sized customers told us they needed this service to meet their business needs. The quality and exclusivity of our content makes our subscription program a cost-effective solution for small- to mid-sized businesses."

With more than 1.35 million unique visitors, 555-1212.com is one of the most popular directory information sites on the Internet. 555-1212.com is positioned to deliver services to the $3.4 billion voice and Internet-based directory assistance market. 555@Work is designed for small- to medium-sized businesses and professionals who request the highest-quality directory information. 555-1212.comís database contains over 120 million residential, business and toll-free listings from the United States.

"It's a sea of change away from yesterdayís 'everything free' model," said Michael Tschong, editor of ICONOCAST, a weekly e-marketing newsletter read by 50,000 senior-level executives. "Users will subscribe to premium services that deliver real value. Looks like 411 has competition."

About 555-1212.com Subscription Service
The 555-1212.com subscription plans provide subscribers with access to a variety of premium business services, as well as access to exclusive databases of telco-quality listings. Subscriptions are priced at $9.95/month and up. Internet users may subscribe to the service at http://www.555-1212.com/order_now.jsp".

About 555-1212.com Based in San Francisco, 555-1212.com is the leading application service provider transforming source directory data to context-relevant information. Through multi-platform technologies and devices, 555-1212.com aggregates, updates, and presents information from disparate sources in meaningful ways. 555-1212.comís proprietary Aggregating Heuristics™ optimizes and links this data, creating the most accurate and easily accessible information for a wide variety of uses. Yaho Internet Life magazine ranked 555-1212.com as one of "The 10 Supremely Useful Sites" on the Web in July 2000.

Press Contact: 555-1212.com, Inc.
Martin Ogawa
(415) 222-9200 X213

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