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CONTACT: David Ligon
Crocker/Probasco/Flanagan
(916) 552-7971 ext. 106 or dligon@cpf3.com

Tuncay Cil, Director of Mobile Business 555-1212.com, Inc.
(415) 222-9209 or tcil@555-1212.com

Wireless Is No Longer informationless:
555-1212.com Announces Mobile Directory Assistance for Wireless Internet Devices.

Mobile Directory offers fewest keystrokes for reverse lookup, area code and country codes as central features.

July 25, 2000, SAN FRANCISCO - 555-1212.com, the nation's leading Internet directory information provider, today announced the launch of Mobile Directory at the Phone.com™ Unwired Universe 2000 conference. Mobile Directory (mobile.555-1212.com) provides users with free services for looking up people, businesses, area codes and country codes over Internet-enabled PDAs (personal digital assistants) and wireless phones with the fewest keystrokes of any current mobile technology.

"Mobile Directory is designed specifically for the constraints of wireless Internet users, making the navigation and data entry significantly more efficient than any other comparable product on the wireless Internet," said Andrew Sobel, president of 555-1212.com, nc. "Powered by 555-1212.com's award-winning databases, Mobile Directory is clearly the best product of its kind on the market."

Industry experts predict that by the end of 2003, there will be an installed base of 12 million Internet capable PDAs, and 75 million low-end and 3.5 million high-end smart phones in the United States. "Wireless users generate a billion calls a year to directory assistance," stated Mark Plakias, vice president and lead analyst of voice and wireless commerce for The Kelsey Group. "Directory assistance is the 'killer app' of the wireless Internet."

About 555-1212.com, Inc.: based in San Francisco, Calif., 555-1212.com is the leading provider of directory information on the Internet. 555-1212.com is a Media Metrix 500 company, serving approximately one million unique users and 25 million page reviews per month. 555-1212.com is a member of the Phone.com Alliance program - integrating Internet and wireless technology - as a content provider. Yahoo! Internet Life magazine ranked 555-2112.com as one of "The 10 Most Supremely Useful Sites" on the Web in July 2000.

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