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Adflight's Publishing Network Sees Exponential Growth

Delivers Highly Targeted, Optimized, and Democratized Advertising Experience for Businesses of all Sizes

October 31, 2000, Belmont, Calif. -- AdFlight, Inc., creators of an intelligent self-service online marketing engine, today announced that the AdFlight advertising network has expanded to include, among others, 555-1212.com, the leading provider of directory information on the Internet; Rivals.com, a network of hundreds of sports team and affinity channels; and TravelNow.com, an online reservation service offering worldwide hotel, airline, cruise, and car rental reservations. All of the latest publishers in the AdFlight network now have access to a richer and more diverse set of online advertising buyers. The agreements reinforce AdFlight's strategy of partnering with sites that offer diverse, compelling and targeted content for advertising audiences.

"AdFlight continues to expand its network because we want to maximize the number of ideal publisher and advertiser matches, particularly among small and medium-sized businesses," explained Albert Lopez, President and CEO of AdFlight, Inc. "555-1212.com, Rivals.com and TravelNow.com offer high-impact opportunities for advertisers of all sizes. Moreover, a diverse assortment of publishers demonstrates AdFlight's ability to democratize access to the best real estate on the Web."

AdFlight offers online advertising and marketing services to businesses of all sizes, enabling online transactions between publishers and marketers through its self-service optimization platform. With AdFlight's marketing engine, participating parties can select targeted categories, buy and sell ads within minutes, execute campaigns, analyze results, and enjoy speedy campaign optimization via aggregated intelligence and learning capabilities.

"Thanks to AdFlight's technology, our advertisers can now serve, manage, and place their online ads with remarkable specificity," said Martin Ogawa, VP of Marketing at 555-1212.com. "Because our site offers directory information by interest or by geographic region and across millions of pageviews, our advertisers can accurately reach their target demographic."

About 555-1212.com, Inc.:
Based in San Francisco, California, 555-1212.com is the leading provider of directory information on the Internet. 555-1212.com is a Media Metrix 500 company, serving approximately one million unique users and 25 million page views per month. 555-1212.com is a member of the Phone.com Alliance program - integrating Internet and wireless technology - as a content provider. Yahoo! Internet Life magazine ranked 555-1212.com as one of "The Supremely Useful Sites" on the Web in July 2000.

About Rival Networks:
Based in Seattle, Rival Networks is a leading infrastructure services company that aggregates online communities into easy-to-navigate networks. The Rivals.com network consists of hundreds of sports-related team and affinity channels, with more than 700 writers and experts who deliver leading in-depth team and player coverage. The proprietary Rival Networks technology enables publishers to input their expert commentary and news information without having to program or design the site.

About TravelNow.com:
Launched in March, 1995, TravelNow was among the first real-time hotel reservation services on the Internet. Through its system of affiliates, TravelNow provides competitive rates for more than 40,000 hotels in 5,000 cities and 140 countries. The company offers discounts of up to 65% on over 700 hotels in almost every major city and up to 40% on over 7,000 hotels around the world. In addition to hotel reservations, car, air, and cruise reservations can also be arranged at www.travelnow.com.

About AdFlight, Inc.:
AdFlight is a leading provider of online advertising technology and media services to help businesses of all sizes easily and cost-effectively target, execute, measure and optimize their online marketing initiatives. AdFlight's intelligent self-service online marketing engine gives marketers, advertising agencies, and Web publishers the speed, convenience and control to buy and sell online advertising all in real-time. AdFlight's performance-based solution helps e-marketers deliver the right message to the right persons at the right place and time. For more information contact the company at www.adflight.com

Contact:
Ty Sheppard
for AdFlight, Inc.
415-865-2206
ty@thebinghamgroup.com

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