October 31, 2000, Belmont, Calif. -- AdFlight, Inc., creators
of an intelligent self-service online marketing engine, today announced
that the AdFlight advertising network has expanded to include, among
others, 555-1212.com, the leading provider of directory information
on the Internet; Rivals.com, a network of hundreds of sports team
and affinity channels; and TravelNow.com, an online reservation
service offering worldwide hotel, airline, cruise, and car rental
reservations. All of the latest publishers in the AdFlight network
now have access to a richer and more diverse set of online advertising
buyers. The agreements reinforce AdFlight's strategy of partnering
with sites that offer diverse, compelling and targeted content for
"AdFlight continues to expand its network because we want to maximize
the number of ideal publisher and advertiser matches, particularly
among small and medium-sized businesses," explained Albert Lopez,
President and CEO of AdFlight, Inc. "555-1212.com, Rivals.com and
TravelNow.com offer high-impact opportunities for advertisers of
all sizes. Moreover, a diverse assortment of publishers demonstrates
AdFlight's ability to democratize access to the best real estate
on the Web."
AdFlight offers online advertising and marketing services to businesses
of all sizes, enabling online transactions between publishers and
marketers through its self-service optimization platform. With AdFlight's
marketing engine, participating parties can select targeted categories,
buy and sell ads within minutes, execute campaigns, analyze results,
and enjoy speedy campaign optimization via aggregated intelligence
and learning capabilities.
"Thanks to AdFlight's technology, our advertisers can now serve,
manage, and place their online ads with remarkable specificity,"
said Martin Ogawa, VP of Marketing at 555-1212.com. "Because our
site offers directory information by interest or by geographic region
and across millions of pageviews, our advertisers can accurately
reach their target demographic."
About 555-1212.com, Inc.:
Based in San Francisco, California, 555-1212.com is the leading
provider of directory information on the Internet. 555-1212.com
is a Media Metrix 500 company, serving approximately one million
unique users and 25 million page views per month. 555-1212.com is
a member of the Phone.com Alliance program - integrating Internet
and wireless technology - as a content provider. Yahoo! Internet
Life magazine ranked 555-1212.com as one of "The Supremely Useful
Sites" on the Web in July 2000.
About Rival Networks:
Based in Seattle, Rival Networks is a leading infrastructure services
company that aggregates online communities into easy-to-navigate
networks. The Rivals.com network consists of hundreds of sports-related
team and affinity channels, with more than 700 writers and experts
who deliver leading in-depth team and player coverage. The proprietary
Rival Networks technology enables publishers to input their expert
commentary and news information without having to program or design
Launched in March, 1995, TravelNow was among the first real-time
hotel reservation services on the Internet. Through its system of
affiliates, TravelNow provides competitive rates for more than 40,000
hotels in 5,000 cities and 140 countries. The company offers discounts
of up to 65% on over 700 hotels in almost every major city and up
to 40% on over 7,000 hotels around the world. In addition to hotel
reservations, car, air, and cruise reservations can also be arranged
About AdFlight, Inc.:
AdFlight is a leading provider of online advertising technology
and media services to help businesses of all sizes easily and cost-effectively
target, execute, measure and optimize their online marketing initiatives.
AdFlight's intelligent self-service online marketing engine gives
marketers, advertising agencies, and Web publishers the speed, convenience
and control to buy and sell online advertising all in real-time.
AdFlight's performance-based solution helps e-marketers deliver
the right message to the right persons at the right place and time.
For more information contact the company at www.adflight.com
for AdFlight, Inc.