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YadaYada and 555-1212.com Align to Provide the "YadaYada Directory Assistant" for PDA Users

October 24, 2000 - New York and San Francisco, PRNewswire   -- YadaYada Inc., the first fully integrated wireless service provider and personalized mobile Web portal for Personal Digital Assistants (PDAs), and 555-1212.com, a leading provider of global communication services on the wired and wireless Internet, announced today the launch of the "YadaYada Directory Assistant". The product allows YadaYada subscribers to access free directory lookup services to find people, businesses, area codes, and country codes from wherever they are.
    "YadaYada provides mobile users with the most actionable information at the touch of a button," said David Behin, director of content at YadaYada, "Giving YadaYada users the ability to look up people, businesses, phone numbers and addresses is key in delivering useful content. We chose to partner with 555-1212.com because they have the most accurate and up-to-date information."
     "Wireless Internet users lack both the time and choices to surf different sites, so they stick with the most reliable site that provides relevant information with the minimum amount of effort," said Tuncay Cil, director of mobile business at 555-1212.com. "555-1212.com provides the most reliable directory assistance service and is the choice of many leading mobile portals in the U.S."
     Advantages of the YadaYada Directory Assistant over traditional voice-based directory assistance include:

  -- Anywhere, anytime lookup of directory information through a wireless PDA
  -- Reverse number and address look-ups
  -- Statewide searches
  -- Returns results even if the user inputs partial names or addresses

     About YadaYada
     YadaYada Inc. is the first fully integrated Mobile Web Portal and wireless Internet access platform providing mobile applications, content and wireless connectivity for PDAs. YadaYada is building the largest business and consumer Mobile Web Portal for PDAs. YadaYada customers are able to personalize theMobile Web Portal on their existing desktop computer and access it through their wireless PDA. The YadaYada Mobile Web Portal and Internet access platform allows business professionals and consumers to access any HTML-created Web site and maintain a universally synchronized personal information manager (PIM) with applications such as address book, calendar,to-do list and email from multiple existing accounts. The company was founded in 1999 and currently has offices in New York City, San Diego and Birmingham, AL. YadaYada can be reached at http://www.yadayada.com or 212-645-7700.
     To order YadaYada Wireless Service, call 800-YadaYada.

     About 555-1212.com
     555-1212.com is the leading provider of directory information on the Web,providing the most accurate and up-to-date nationwide business and residential listings, area codes, zip codes and country codes. 555-1212.com Mobile is the directory information provider of choice for leading wireless portals and carriers.
     Founded in 1998, 555-1212.com is a privately held Media Metrix 500 company, serving approximately one million unique users and 25 million page reviews per month. Yahoo! Internet Life magazine ranked 555-1212.com as one of "The 10 Most Supremely Useful Sites" on the Web in July 2000. 555-1212.com is based in San Francisco.

SOURCE 555-1212.com
Web Site: http://www.yadayada.com

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