July 25, 2000, SAN FRANCISCO, Calif. -- 555-1212.com, the
nation's leading Internet directory information provider, today
announced the launch of Mobile Directory at the Phone.com™
Unwired Universe 2000 conference. Mobile Directory (555-1212.com)
provides users with free services for looking up people, businesses,
area codes and country codes over Internet-enabled PDAs (personal
digital assistants) and wireless phones with the fewest keystrokes
of any current mobile technology.
"Mobile Directory is designed specifically for the constraints
of wireless Internet users, making the navigation and data entry
significantly more efficient than any other comparable product on
the wireless Internet," said Andrew Sobel, president of 555-1212.com,
nc. "Powered by 555-1212.com's award-winning databases, Mobile Directory
is clearly the best product of its kind on the market."
Industry experts predict that by the end of 2003, there will be
an installed base of 12 million Internet capable PDAs, and 75 million
low-end and 3.5 million high-end smart phones in the United States.
"Wireless users generate a billion calls a year to directory assistance,"
stated Mark Plakias, vice president and lead analyst of voice and
wireless commerce for The Kelsey Group. "Directory assistance is
the 'killer app' of the wireless Internet."
About 555-1212.com, Inc.: based in San Francisco, Calif., 555-1212.com
is the leading provider of directory information on the Internet.
555-1212.com is a Media Metrix 500 company, serving approximately
one million unique users and 25 million page reviews per month.
555-1212.com is a member of the Phone.com Alliance program - integrating
Internet and wireless technology - as a content provider. Yahoo!
Internet Life magazine ranked 555-1212.com as one of "The 10
Supremely Useful Sites" on the Web in July 2000.
Director of Mobile Business
164 South Park St.
San Francisco, CA 94107